It is 11:40 pm on 28 March, and Nikhil's laptop is the only light in the room. Nikhil is 39, a sales manager in Jaipur. The financial year closes in three days, and he still has ₹60,000 to allocate. He has known this since April last year. Three tabs are open. A colleague messaged at dinner time: Still not done? These portals get slow on the last day. Nikhil reads a headline on the first tab, glances at a comparison on the second, and closes the third because it asks for a document he cannot find right now. At 11:54, he clicks "Confirm". The whole thing took fourteen minutes. Nikhil is a composite of many of us. You may know him, and you may have been him. Now look at what he did last month. He spent three weekends choosing a sofa. He sat on eleven of them. He asked the shopkeeper whether the fabric would survive his young son. He measured the wall twice. Here is the question worth sitting with. It is not what Nikhil chose. We do not know, and it does not matter here. It...
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