When you invested in that stock, or added to that mutual fund — did you think about how much to put in? Not what to invest in. Most of us think hard about that. We research, compare, ask around. But how much — as a deliberate, reasoned decision — is a question most investors never seriously ask. We invest what feels right. What feels comfortable. What we happened to have lying idle. And in doing so, we make one of the most consequential decisions in our financial lives almost entirely on instinct. There is a better way to think about this. And it comes from an unlikely place. The Man Who Worked at Bell Labs John Kelly was a physicist at Bell Labs in America in the 1950s — the same place where Claude Shannon invented information theory, which we explored in the Shannon's Demon post. In 1956, Kelly asked a precise question: If you have an edge, How much should you bet to maximize the long-term compound growth of your wealth while avoiding eventual ruin? The answer he arr...
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