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Social Proof, FOMO and the Grey Market: Why We Trust a Crowd We Cannot See

It is a Sunday evening on one of Bengaluru's famous food streets, and the lane is packed. Ravi and his wife Meenakshi have come from Madurai for the weekend, their first visit in years. They know no one here. They do not know which stall is the famous one, or which is merely loud. Two pani puri stalls stand side by side, barely five steps apart. The steel bowls look the same, the stacks of puris look the same, and so do the pots of tamarind water. The first stall has a queue of about twenty-five people, spilling on to the footpath. The second has four or five customers, and a vendor chatting easily as he fills their plates. It is not empty. It is simply quiet. Ravi does not deliberate, and neither does Meenakshi. They walk to the longer queue and wait fifteen minutes. Six puris cost about forty rupees, and the verdict is good. Perfectly good. Not remarkable. On the walk back, Meenakshi asks, half joking, "Was it really better than the other one?" Ravi laughs. "No ide...

SIP. SIP. SIP. And Then What? A SIP Knows the Date. Does It Know the Destination?

There is a conversation happening in India right now. Millions of versions of it. At dining tables. In WhatsApp groups. At office lunch breaks. At family weddings. It goes something like this. "Bhai, tension mat le. SIP kar. Every month. Automatically. Twenty years baad dekh. Crorepati ho jayega." The confidence with which this advice travels is remarkable. It comes from your brother-in-law who works in insurance. From your college friend who discovered investing last year. From your bank relationship manager. From television advertisements featuring smiling families and bar graphs going up and to the right. From social media reels that compress a lifetime of wealth-building into sixty reassuring seconds. And here is what makes this advice so powerful: it is not wrong. A monthly SIP into a good mutual fund, held consistently for years, has genuinely created wealth for millions of Indian investors who might otherwise have done nothing — or worse, done something far more da...

Two Ways to Be Disciplined About Money — And Why Most of Us Choose Neither

Arjun is a 38-year-old IT professional from Pune. In January 2020, he sat down one weekend, read a few articles about asset allocation, and made a decision he felt genuinely good about. He put 60% of his investments into equity mutual funds and 40% into debt. He wrote the percentages in his notes app. He felt organised. Prepared. Like someone who had finally figured it out. Then March 2020 happened. His portfolio fell nearly 30% in five weeks. He watched the numbers every morning and did nothing. Markets recovered by December. He did nothing. By the end of 2021, his equity funds had run so hard that his portfolio was now sitting at roughly 74% equity and 26% debt — far from where he had started. He still did nothing. Here is the question worth sitting with: Was Arjun disciplined — or was he just frozen? That question is what this article is about. Two Honest Strategies There are two genuinely thoughtful ways to approach asset allocation. They come from different philosophies. They ask ...

Why Time-Tested Financial Choices May Deserve More Respect — The Lindy Effect

Deepa's ajja opened his first fixed deposit in 1985, at a small nationalised bank branch in Mysuru, with money saved from a government salary that never crossed five figures a month. Every five years, without fail, he walked into the same branch, renewed it, and walked out. He never checked interest rate charts online. He never compared it to anything. The FD simply continued, quietly, decade after decade, through liberalisation, through the dot-com crash, through 2008, through demonetisation, through the pandemic. Meanwhile, Deepa herself invested forty thousand rupees last year into a small-cap fund that a finance influencer had called the "next big multibagger opportunity" during its new fund offer. Fourteen months later, that fund is down 22 percent, and the scheme has since been merged into another fund. Her ajja's boring old FD habit is still exactly where it was. Her exciting new fund is not even the same scheme anymore. Most people assume newer financial produ...

‘Mine’ Feels Priceless - Why We Value What We Already Own

Meera's father left her two hundred shares of an old textile company when he passed away, bought decades ago at a price so small it barely shows up as a rounding error next to today's numbers. The company has not done much of anything in fifteen years. Revenue is flat. The stock barely moves except to drift slowly downward. Meera knows all of this. She reads the annual reports out of habit, more than hope. When her financial advisor gently suggested she sell and redirect the money into something with an actual growth story, Meera hesitated, then said something that surprised even her. It just feels wrong to sell it. If Meera did not already own these shares today, and someone offered to sell her two hundred shares of this same company at its current price, she would say no without a second thought. Yet selling the shares she already owns feels like a betrayal of something, though she struggles to explain of what exactly. A family may have no plans to return to their ancestral h...

The Winners That Stayed and the Losers That Vanished: The Hidden Survivorship Bias in Mutual Fund Returns

 At a cousin's engagement dinner last month, Arjun could not stop talking about his mutual fund. He pulled out his phone, showed the screen to anyone who would look, and said the same line three times over the course of the evening: fifteen years, and it has compounded at nearly 18 percent. Everyone nodded, impressed. Nobody in that room, including Arjun, stopped to ask a more uncomfortable question. Out of every fund that existed in that same category fifteen years ago, how many are still around today to even be compared against. The answer, as it turns out, is a much smaller number than most people assume, and the funds that vanished did not vanish because nothing happened to them. They vanished because they lost, badly, and were then folded quietly into better performing siblings, taking their entire embarrassing history down with them. Most investors assume that a long track record, by itself, represents a fair picture of how that fund's category has generally performed. ...

When Success Becomes the Target: The Hidden Behavioural Trap Behind Chasing Numbers

Every March, Suresh becomes a different version of himself. For most of the year, he is a patient insurance agent who sits with families, asks about their actual needs, and takes his time. But March is the last month of the financial year, and Suresh has an annual premium target handed down from his company that he must hit before the thirty-first. So he calls everyone he has ever met. He pushes policies onto people who already have enough cover, nudges families toward plans with higher premiums because those carry a bigger commission, and occasionally sells a policy to someone who, a year later, quietly lets it lapse because they never really understood what they had bought or why. Suresh's premium number for the year looks excellent on his company's dashboard. Whether the people who bought from him in March actually ended up better protected is a separate question entirely, one that his target was never really designed to answer. Most organisations, and most of us as indivi...