Picture this scene, which plays out thousands of times every day in the investing world. A company reports strong quarterly results. Revenue up. Profits up. Management raises guidance. The business is clearly doing well. Analysts upgrade their ratings. Financial news channels run segments on it. Your colleague at work mentions it over chai. Everyone agrees: this is a good company. So you buy the stock. And then, slowly and confusingly, the stock goes nowhere. Or worse — it falls. Not because the company turned bad. Not because the results were wrong. The business continued to grow exactly as expected. And yet, the stock disappointed. This is one of the most common and most disorienting experiences in investing. And understanding why it happens is at the heart of what Howard Marks — founder of Oaktree Capital Management and one of the most widely read investment thinkers of our time — calls second-level thinking . The Problem With Obvious Answers Marks begins with a deceptively ...
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