You are reviewing your portfolio at the end of the year. The app shows a green number. Your fund returned 14.2%. The Nifty 50 returned 11.8%. Your fund manager beat the benchmark. You feel good. You feel validated. But then someone asks you a question you were not expecting. "How did the fund beat the benchmark? Was it because the manager made the right sector bets? Or because the stocks they picked inside each sector were better? Or was it just the right sector at the right time?" You pause. You don't know. And honestly? Most investors don't. Not because they are careless — but because we are never taught to ask this question. We see the final number and move on. We accept the outcome without understanding the reason. But here is what matters. If you don't know why a fund outperformed, you cannot know whether it will do so again. Returns Are a Destination. Attribution Is the Map. Think about how we talk about fund performance in India. Your friend says: ...
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